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Marc Jacobs’ New Fragrance: BANG

August 1, 2010

Although the advertisements leaked onto the internet months ago, the new fragrance finally launched. Its official launch has hit with a bang.
As many companies, Marc Jacobs uses social media to mediate a successful launch. Only after two days of the Facebook fan page‘s activation, it has accumulated over 600 fans. There is also an interactive game called, “Bang You’re It.” Fans can give and receive as many Bangs as possible to their own and other entrant’s nominated picture. The winner receives a prize. You can join the game and choose who you want to bang.

Find a store and get your hands on the new fragrance.

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