During my time at Schneider Associates, I gained some knowledge about social media. Here are few things I learned:
1. Follow others and they will follow you.
If you want more people to follow you, you need to start following them. Following them will show you are interested in what they have to say. They might even follow back to see what you have to say.
2. Create a conversation.
It’s one thing to start following others, but you need to show a deeper interest by interacting with them. Comment on what they have to say. You could build a relationship in which you promote each other. In addition, interacting could help you develop a contact for future endeavors.
3. Don’t repeat the same content.
You do not like to read about the same thing over and over—no one else does either. Find new content to tweet or post about. Do not get stuck on the same topic. There is only so many times your followers want to read about Tiger Woods until they get sick and tired and ultimately unfollow.
4. Monitor your links.
Whenever you post a link anywhere, you should make sure you can track the click count. It is important to see what your followers find interesting so you can cater to their needs. Of course, you should not limit yourself to those topics; you should also talk about what is important to you. Having the knowledge of what your followers enjoy will keep them interested.
5. Publicize everywhere.
There a multitude of social media sites—use them. If you are active on a few sites, make sure you update the content throughout all of them. You should not stretch yourself too thin and have an account on every social media site you can find; however, you should select a few and make sure to use them to their full advantage.